Hiiii- I’m Louisa! For as long as I can remember, I’ve been chronically online- from running One Direction fan accounts, to knowing a little too much about pop culture, you can always count on me for the niche details. Thankfully, this corner of my brain has turned into a skillset. I believe creativity and strategy can’t exist without each other, and I’m passionate about blending both to create authentic, audience driven content- especially within music. Whether it’s capturing the energy of a live show, building campaigns that connect artists with their fans, or analyzing how digital trends shape music culture, I’m driven by the stories that are the playlists to our lives.